For Spring/Summer 16, Goodhood have introduced Matthew Miller’s eponymous label to their men’s edit. To mark the occasion the East London store are hosting a four day exhibition as part of London Collections: Men.
Last night saw the opening of the exhibition, held as a joint celebration of Miller’s first collection for Goodhood as well as kicking off the LCM weekend. The exhibition is an anarchistic body of work that explores modern day politics, religion and pop culture through a graphical protest.
The words ‘Conform’, ‘Control’ and ‘Restrict’ form the backbone of Matthew Millers’ SS16 collection, emerging from the designer’s frustrations with red tape and the systems that enforce this uniquely modern restraint.
The Goodhood Store is unique in its brand identity, its culture, its level of service and as a physical and online space. A place both men and women can find the best of a globally curated selection of goods.